...The World's mightiest heroes, Champions-X,...
...disappeared while saving The World.
Other heroes rose to take their place,
so that the fires of truth, justice, friendwork,
and teamship would not be extinguished.
Then Champions-X returned.
you wouldn't care one way or another,
but this time,
you're getting a donut when you register a character.
Where the X stands for "bribing for players since 20XX."